Shopping is always more fun when you can bring your friends along. And we all know that their recommendations can highly influence the decision you make.
Based on this insight, we developed a social shopping application on Bing’s Facebook page that allowed consumers to do just that- ask their friends “which one should I buy”?
Friends could then weigh-in on the decision making process allowing for a more powerful and quicker shopping experience right on Facebook. In addition, each day a consumer that used the app to ask their friends for advice would be entered to win a $500 weekly prize.
Over 1 million page views and over 40,000 people made their own shopping squad. Average time on the app was 2 minutes and led to over 4 million Bing searches.