This popup fashion show and after party was a surprise to some but not to the saavy fashionista. Secretly seeded through key influencers the Manhattan Mall was host to a high energy men’s fashion show while artist, Jason Atienza, furioulsy painted his iconic panels. Immediately afterwards, the Ace Hotel was the destination where VIP’s mingled in themed rooms with specialty cocktails to compliment each of the looks in the show.
JCP is a supporter of Welcome Heroes and provides over $1 million in apparel to help IAVA veterans transition to civilian life after serving in Iraq and Afghanistan. Some of the veterans participated in the show and were honored at the party.