Facebook App to challenge MSN's community and determine who is the ultimate smarty pants.
Each day, MSN would put out a series of trivia questions about current events or happenings from the news. The community would have a chance to answer these question for points and entries into daily prizes.
A leaderboard would keep track of who was on top. Bonus questions would be offered for more chances to jump ahead. Any interactions (posts, comments, likes, etc) on MSN's facebook page would also count also for additional points.
At the end of the week, the person with the most points would be honored on MSN's "Wall of Fame" for all to see.