Origins.com wanted to recreate the instore, sensory experience--online. A combination of sensory well being with a responsible brand message that can resonate in the heart as well as in the head.
From the soothing homepage showcasing the products sitting in a video of gently blowing grass to the birch wood tabs, reminiscent of the clean, modern look in-store.
The tabs contain information that answers this consumer’s needs. A blog keeps the user informed of current wellness topics, another speaks about Origins social responsibilities and the others highlight specific products and promotions.
The product page was designed for easy purchasing abilities but also for maximization of information for the well-educated and discerning customer. The “try me” sticker would allow the user to virtual pour out the product and have an interactive experience with it.
The glossary is another highly interactive experience. The ingredients are so specialized that it begged to have them highlighted in such a way. The rotating globe is a visual representation of where these amazing plants come from and explain why they are so effective and worth it.