Kiehls has always had a history of being a destination where one can experience the product and also the brand firsthand. From the antique shelves lined with curious concoctions to the
trusted lab coat specialists, you always had the
freedom to smell, feel, and sample each fine formulation firsthand.
The Kiehl’s "experience" engine begins with the journey on a motorcycle to the store. Once there, the shelves come to life- rearranging it's products depending on your answers - what you may need, what smell you like, to what feelings are you trying to satiate. Can't decide? See what others are saying in the sensory word cloud. You can virtually discover the products and connect with the in-store experience without leaving your house. This "experience" engine is just the thing one needs to virtually smell, feel and leave an impression.
The Vichy experience is a section within the .com that highlights the robust history of the brand. The experience begins with a volcanic water video and pulls back to reveal it is just a piece of a larger tabletop environment. This tabletop visual serves as a container for all three experience sections. Once clicked upon, each section zooms and turns, revealing it's contents in a way that gives the feeling of traveling through a three dimensional space.
Not only does the user learn about the brand and it's history, but they also discover it in a way that gives the feeling of traveling through an experience that's full of surprises.
What does Gas-X do when he's just hanging out with his friends? He's just like the rest of us- chatting, posting and sharing funny stuff.
This tumblr-like site highlights all the social conversations Gas-X has with his friends when he's just being himself.
Follow him on twitter, friend him on instagram or FourSquare or just read his txt conversations with Antacid. He's quite the social guy with plenty to say.
Dedicated shopping experience to highlight and promote Kiehl's special edition Creme de Corps Collection, featuring Jeff Koons iconic artwork.
One hundred percent of proceeds from the collection benefit The Koons Family Institute.
Origins.com wanted to recreate the instore, sensory experience--online. A combination of sensory well being with a responsible brand message that can resonate in the heart as well as in the head.
From the soothing homepage showcasing the products sitting in a video of gently blowing grass to the birch wood tabs, reminiscent of the clean, modern look in-store.
The tabs contain information that answers this consumer’s needs. A blog keeps the user informed of current wellness topics, another speaks about Origins social responsibilities and the others highlight specific products and promotions.
The product page was designed for easy purchasing abilities but also for maximization of information for the well-educated and discerning customer. The “try me” sticker would allow the user to virtual pour out the product and have an interactive experience with it.
The glossary is another highly interactive experience. The ingredients are so specialized that it begged to have them highlighted in such a way. The rotating globe is a visual representation of where these amazing plants come from and explain why they are so effective and worth it.
A new product launch, purposefully made to be mistaken for movie trailer. Seeded during the Oscars, the video was cut together artistically from stills. Without an obvious product sell or logo, it created intrigue that drove the viewer to it's microsite, where you finally were able to have the whole story revealed.
Photographer: Troy Word.
Designers Nel Colectivo, Jaime Hayon, Satyendra Pakhale, and Angela Missoni teamed up with Wallpaper and Hastens to show off some dream-inspired bedrooms.
What better way to stay healthy then by avoiding the flu? The Where's Flu app does just that. By geolocating you and using info from the CDC and Google search, it is able to tell you specifically where the flu is the highest. Facebook connect and you can warn your friends nationwide and share the flu facts and tips to keeps everyone from getting sick.
To reward users for staying healthy and spreading the word about flu prevention, visitors could enter the "Flu Freedom Sweepstakes" to win an amazing trip, along with $100,000 to celebrate any way they wished.
All kinds of people suffer from headaches, but who really is the biggest sufferer? This sweepstakes lets the community finally decide- 16 pairs face off each day until a final category is picked.
Instant daily prizes along with voting entries give each participant and better chance at the grand prize of a island getaway.
The home can be a surprisingly inhospitable place. With harmful chemicals hiding in everything from your carpet to your cleaners, there are threats to the health at every turn. It can feel like a daunting (and expensive!) task to take on these chemical assailants by yourself.
To make the job easier, we paired up with Carter Oosterhouse- HGTV's host of home improvements, to help show how easy it can be to "Green It Yourself".
The "Green It Yourself" series is six webisodes, six rooms and six greenovers where Carter shows you how to greenover each room and gives tips on smaller projects.
also be able to personalize your own greening project through a Personal Greenover Project App that provides challenges, resources, and prizes for completing them.
Plus, every challenge you do counts as an entry into the ultimate reward- getting our Green
Team and Carter to greenover a room in your house and become the star of our next webisode.
Jordin Sparks is the new face and voice for Excedrin. She knows what it's like to live with migraines. Jordin is offering her new single "Before it Breaks" to the Excedrin community for free. This exclusive download is available only through Excedrin and Walmart.
Shopping is always more fun when you can bring your friends along. And we all know that their recommendations can highly influence the decision you make.
Based on this insight, we developed a social shopping application on Bing’s Facebook page that allowed consumers to do just that- ask their friends “which one should I buy”?
Friends could then weigh-in on the decision making process allowing for a more powerful and quicker shopping experience right on Facebook. In addition, each day a consumer that used the app to ask their friends for advice would be entered to win a $500 weekly prize.
Over 1 million page views and over 40,000 people made their own shopping squad. Average time on the app was 2 minutes and led to over 4 million Bing searches.
Facebook App to challenge MSN's community and determine who is the ultimate smarty pants.
Each day, MSN would put out a series of trivia questions about current events or happenings from the news. The community would have a chance to answer these question for points and entries into daily prizes.
A leaderboard would keep track of who was on top. Bonus questions would be offered for more chances to jump ahead. Any interactions (posts, comments, likes, etc) on MSN's facebook page would also count also for additional points.
At the end of the week, the person with the most points would be honored on MSN's "Wall of Fame" for all to see.
An interactive quiz that helps you identify your skin type and which skin you have most in common with.
This popup fashion show and after party was a surprise to some but not to the saavy fashionista. Secretly seeded through key influencers the Manhattan Mall was host to a high energy men’s fashion show while artist, Jason Atienza, furioulsy painted his iconic panels. Immediately afterwards, the Ace Hotel was the destination where VIP’s mingled in themed rooms with specialty cocktails to compliment each of the looks in the show.
JCP is a supporter of Welcome Heroes and provides over $1 million in apparel to help IAVA veterans transition to civilian life after serving in Iraq and Afghanistan. Some of the veterans participated in the show and were honored at the party.
Ford hits the road with a Fordcast summer tour that rocks! Concerts, Food and Wine Festivals, Baseball Games, Key Bloggers and Twitter sweeps makes for a lot of chatter about the new Ford Focus.
Revive, Rejuvenate, Indulge, Renew.
A rebranding campaign that addressed the senses. The emphasis was focused on healthy ingredients and their soothing effects.
Print campaign. Salon hair gets super high tech.
Photographer Gille Bensimon.