I'm a Creative Director with over 15 years of experience in helping brands become more digitally and socially savvy.
I like the challenge of transforming brands and making them fresh again. I believe that a person needs to do the same. Staying on the pulse is critical when creating engagements that are supposed to surprise and delight its audience.
Using digital, social and traditional approaches, I look for ways a brand can make a personal connection. Changing one-way conversations into two, creating a "circle of social" where communities are inspired and genuinely love a brand.
2013-2014 : Influence Bureau : New York : Social Media Mastermind
Re-inventing traditional brand strategy and creative development with proprietary visual tools
that are provocative, collaborative and fun. Creating foundations that inspire conversations and engage the consumer. Category agnostic but target specific to women.
2012-2013 : Blast Radius : New York : Creative Director
Created digital presences, social incentives, eCRM programs, global brand
consolidations, mobile apps and videos. Leveraged creativity and insight-driven marketing to engage customers which ultimately drove the bottom line. Excedrin’s Facebook page was hailed the fastest growing community of 2013 with over 600,000 growth in a week. Theraflu’s “WheresFlu” Map & Tracker App had weekly activity with real-time reportings of 50,000 participants and Prevacid’s Perks program had success in retaining over 86% of their consumer base. Success of these three Novartis brands led to the acquisition of a dozen more both US and globally.
Clients- Prevacid, Excedrin, Gas X, Theraflu, Triaminic, Lamisil, Prevacid, Benefiber, Keri, Voltaren
2010-2012 : MRY : New York : Creative Director
Developed big innovative ideas for digital and social programs, promotions and word-of-mouth campaigns. Created engagement strategies, concept development, led new business pitches, managed and mentored creatives and assisted in scoping projects and timelines. Voted Social Media Agency of the Year by Mashable and Fast Company top 10 most innovative marketing companies of 2010.
Clients- Bing, MSN, Coke, Dasani, Crayola, Kiehls, Vichy, Ford, Keds, Greenworks, JCP
2008-2009 : Renegade : New York : Creative Director
Created digital communications, branding development and event marketing.
Led the team in deploying a stream of advertisements, public relations events, and exhibits to promote Panasonic’s Olympic support of the Beijing Olympic games. In particular, “Olympic Live Site”, Time Square Wii Playoffs, Digital Billboards and immersive VIERA Truck Tours helped to build everyone’s expectations and also emphasized Panasonic’s role as a TOP sponsor.
Clients- Panasonic, Origins, Doubleclick, Gale/Songdo, Gilda’s Club, Kiva
2006-2008 : Tribal : New York : Associate Creative Director
Videos, websites, banners, new product launches, mobile and outdoor.
2002-2004 : Yahoo! : San Francisco : Creative Wrangler for Idea Group
In-house agency for flagship Yahoo! property. Created groundbreaking “LIVE”
banner for Y! Instant Messenger. Won awards for most innovative idea from Y!
Clients- Yahoo!IM, Yahoo!Mail, Yahoo!SmallBusiness
2000-2002 : WB Doner : Michigan : Senior Art Director
Won the Dupont business which became the largest Print campaign ever executed by the agency. Shot on location in New Zealand with photographer William Hubner.
Clients- Coolmax, Thermolite & Cordura
1993- 1999 : Grey Worldwide : New York : Art Director
Pantene’s “For Hair So Healthy It Shines” TV, print and billboards. Collaborated with photographers Steven Klein, Walter Chin and Peggy Sirota.